Every market is susceptible to demographic, technological and economic changes among other things. So, a shift in the market in any one of these areas can affect your operations in some shape or form.
For instance, if an eager competitor decided to put up a little tent just outside your store, and offer similar products at better prices, then the ripples and vibrations they “introduce” into the marketplace would also be felt by everyone in your store floor (particularly in their shoes).
So the question is, in addition to attending to the day-to-day stuff of your business (or profession), do you also keep your eyes peeled for any “seemingly harmless pebbles” that land in your pond? Do you also have contingency plans in place in the event a pebble or a frog does land in your pond?
