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What Determines The Customer Perceived Value?

Make your material “Reader friendly”. The more cards, banners, pop-ups and adverts they have, the less likely they are to stay as loyal subscribers. The las

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Are You Marketing To Your Intended Audience?

The right product at the right place at the right time at the right price served with the right attitude to the right audience….makes all the difference.

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18 Ways to Boost Your Website Conversions (Close Rate) and Increase Sales

If you opened up a Restaurant and started giving away free cheesy snacks (as a way of generating a buzz) would the whole neighborhood show up just to get their

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The 9-Key Ingredients to Retirement Financial Planning

Are you in charge of your money or has it got you under a hypnotic spell? If you ever felt like your wallet or purse had a mind of its own and often found yours

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10-Ways to Exude Exceptional Customer Service

Do you spray your customers down with Pesticides when they show up? Or do you treat them like Juliet Roses? Treat your customers like you would a good friend th

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The 8-Step Brand Development Strategy That Gives You The Edge

Your Brand is your Business’s unique paw print. It embroiders your Company’s personality, reliability (or mind numbing unreliability) of your Products and S

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Which Religion is Right? Would a New Age Religion Be Better? The Truth is FINALLY Revealed.

The Car or the Driver? Let’s say one day you get the honor of getting behind the wheel of the same Ferrari that Michael Schumacher won one of his Formula

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10 Proven Competitive Positioning Strategies to Absolutely Dominate Your Market

Don’t follow the herd. Be different and be bold! While it’s important not to stray too far from what’s already working, it’s just as important to set yo

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The 8-Characteristics of a Marketing Strategy Process

How do some Brands make it rain every day of the week whilst many others are barely hanging on by a whisker? It’s been a long week of work and you finally hav

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What is Your Goal? Do You Have a Plan? Either Way, This Will Help!

Are you a DIY goal achiever? Or do you feel cozier with a Coach by your side? So, you got your Driver’s license. You know how the gearbox works. You know your

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