Don’t put your eggs in one basket, unless you’re looking to make one big omelet.
Have your retirement fund diversified and invested through several pre-tax accounts, Stocks, Bonds and Mutual Funds. Even when some options don’t yield as good a return as the others, the diversity just adds an extra layer of cushioning to your butt, should the unexpected happen.
If you already own a Business, be on the lookout to add more streams of income to your infrastructure, much like how a Department Store caters to a wide range of products across a multitude of categories. That way if all the customers decide to go green for a whole month, you’ll still “hopefully” have a product range to appease to their newfound love of nature, puppies, kittens, humans and the environment.
It also helps to have several automatically billed monthly services (or product deliveries) in your lineup. That way you’ll also have some recurring revenue getting added to your bottom line every month, without having to entice everyone who walks by the store with a plate of cookies and hoping that they would buy something in return.
Likewise, if you’re an author and all your life’s work lives and breathes in your PC or laptop, have an automated file backup system in place to back up your work regularly to a secondly (external) drive. And then have the contents of that secondary drive uploaded to cloud somewhere (not a floating cloud but a cloud “drive” like DropBox or MegaSync). That way, if both your hard drives get eaten by termites or your laptop gets beamed up by a passerby Alien Ship, you’ll always have that cloud drive to fall back on.
In the same way, have a diversified marketing strategy in place to reach out your audience through different modalities. So, when someone switches off their TV (upon seeing your commercial) you can still talk to them over the Radio, the Newspaper, Social Media, Email or even reach out to them Telepathically when they’re asleep.
In prehistoric times, if you relied on one Pterodactyl to commute to work, and if one fine day that Pterodactyl ran into a tree (as a result of talking on the cellphone while flying), then you’ll most likely have to walk home on your own at the risk of being eaten alive on the way. So, always have contingencies and redundancies in place for nearly all aspect of your life (aside from your spouse and kids, as you can’t exactly get replacements for them at a Store).
