Whenever we see a Person or a Business with the word “Desperate” stamped all over them, we usually start running the other way.
That’s because people buy from people they like and trust.
If they don’t know the Business well enough, they would go by the following factors instead:
1.What others think of them (based on Testimonials and reviews)
2.How they present themselves (based on Company image and standards)
3.What they think about themselves (based on their Company Culture)
4.Which Football team they support (umm…. maybe)
That means, if a Business or a wannabe perceives themselves as “hopeless”, “clueless” and “mediocre”, they can pretty much be guaranteed that they’ll pretty much be out of business within minutes of their “grand opening ceremony” .
So, take the time to identify your “true worth” and your “Competitive advantage”. Then price your products and services accordingly (even if it means charging many times more than your competitors). Then come with an intelligent Marketing Strategy that promotes “awareness” to your audience.
The wealth is in how you differentiate yourself from the rest of the Bunnies in the burrow. And in how well you convey to your audience why you’re better or different to your competition.
